See everything
holding back your
search growth.
Reinforce Lab’s SEO & AI Search Audit is a one-time, in-depth review of your technical health, content, authority, competitors and visibility in Google and AI search. It is done by people, backed by evidence, and delivered as a prioritised plan your team can act on.
Audit sweep
- 404
- CWV
- AI
- Thin
- Schema
Fix register
- P1 · Broken links
- P1 · Slow template
- P2 · Not cited in AI
- P2 · Thin content
- P3 · Missing schema
Roadmap
- 30 days
- 60 days
- 90 days
Found by people · backed by evidence · prioritised
Diagnostic, audit or package: which do you need?
Three steps, each a bigger commitment than the last. Most teams start with the free diagnostic.
| Compared on | Search Authority Diagnostic | SEO & AI Search Audit | Search Authority OS packages |
|---|---|---|---|
| What it is | A focused read of where you stand | The full, one-time analysis and plan | An ongoing system that researches, writes, audits and monitors |
| Depth | Seven layers, headline findings | Every important page and template, competitors and a documented AI-visibility test | Continuous, month after month |
| You get | Your biggest gaps and the next step | Report, fix register, roadmap and a walkthrough | Content, fixes and reporting delivered for you |
| Cost | Free | From $2,500, credited toward a package within 60 days | From $5,000 setup |
| Start | Request → | You are here | Compare → |
What does the audit cover?
Nine areas, reviewed together, because a content problem is often a technical problem, and an AI-visibility problem is often an authority problem.
Technical foundation
Crawling, indexing, rendering, architecture, redirects, sitemaps and Core Web Vitals.
Content & topical depth
What you cover, what's thin or duplicated, what's missing, and where pages compete with each other.
Links & mentions
Who links to you and mentions you, how that compares with competitors, and risky links.
AI search visibility
Whether AI tools mention, cite and describe you correctly, tested with a documented method.
Brand & entity accuracy
Consistency of your name, description and profiles, and errors AI tools repeat.
Competitor benchmark
Where named competitors win in Google and AI answers, and why.
Search demand & gaps
The high-value questions and queries you're not yet capturing.
Local and international
Listings, location pages, hreflang and country versions, where they apply.
Tracking you can trust
Search Console, analytics and conversion tracking checked, so progress can be measured.
Sources: web.dev: Web Vitals · Google Search Central: Localized versions of your pages (hreflang) · Google Search Console Help: Performance report
How do you measure AI search visibility properly?
Asking ChatGPT one question once proves nothing. Answers change between sessions. This is the method we use, and every result is logged.
Fix the questions
Agree a set of real buyer questions with you before testing starts.
Run every engine
Ask each question on each AI search tool in scope.
Repeat the runs
Run questions more than once, because answers vary.
Log the evidence
Record engine, date, location, language, mention, citation and sources.
engine Perplexity date 2026-09-29 location UK language EN prompt "best technical SEO partner for a B2B SaaS company" mentioned no cited no sources 3 competitors · 1 directory · 1 forum note repeat run 2/3 · same result · competitor cited from a comparison page
Illustrative example of the log format, not a real client result.
Sources: Google Search Central: AI features and your website
What you get.
- Written report: findings in plain language, with the evidence behind each one.
- Fix register: every issue with severity, effort, owner and how to confirm it's fixed.
- Prioritised roadmap: what to do first, next and later.
- AI visibility log: every prompt test, with engine, date, sources and result.
- Competitor benchmark: where named competitors win, in Google and in AI answers.
- Opportunity map: the content and pages worth creating or improving.
- Measurement check: what your tracking can and can't tell you today.
- 60-minute walkthrough: we take your team through the findings and answer questions.
How much does the audit cost?
One fixed price for a standard website, agreed before any work starts. Bigger or more complex sites are quoted after a short scoping call.
- 10 business daysfrom confirmed access and scope to delivered report
- 60-minute walkthroughwith your team, to go through every priority
- Credited in fulltoward a Search Authority OS package started within 60 days
- Quoted separatelyfor large, multi-market or very large sites
How does the audit run?
Scoped first, so the price and delivery date are clear before any work starts.
Scope
A short call on goals, markets and competitors, then a written scope.
Access & data
Read-only access to Search Console and analytics; CMS access only if needed.
Crawl & research
Crawl the site, test AI visibility and research demand and competitors.
Analyse & verify
People review every finding, check the evidence and set the priorities.
Report & walkthrough
Deliver the report, fix register and roadmap, and walk your team through them.
What is (and isn't) in the audit?
The audit is
- A human-led analysis, with tools used to collect data
- Evidence-backed: every finding shows what we saw and where
- Prioritised by impact and effort
- Written for the people who will fix things
- Yours to keep and use in-house
The audit isn't
- An automated tool export with your logo on it
- A promise of rankings or AI citations: nobody can honestly make one
- Implementation: that's a separate service if you want it
- A sales call in disguise: the plan stands on its own
Who is the audit for?
Teams that need the full picture before they commit budget: after a traffic drop, before a redesign or migration, or when AI tools ignore them.
- 01
Pharmaceutical & Life Sciences
- Claims and sources reviewed on key product and condition pages
- HCP, patient and country versions checked for indexing and duplication
- AI answers about your products checked for accuracy
- 02
Healthcare
- Location, practitioner and service pages checked for thin or duplicate content
- Medical content reviewed for sources, reviewers and dates
- Listings and reviews checked against Google’s rules
- 03
B2B SaaS
- JavaScript rendering, docs and app/site separation checked
- Visibility in AI shortlists and comparison answers
- Content mapped to funnel stages and pipeline
- 04
E-commerce
- Filters, variants and crawl waste quantified
- Category and product templates checked against Core Web Vitals
- Product visibility in AI answers for buying questions
- 05
Manufacturing
- Catalogue and spec-sheet indexability reviewed
- Distributor and regional duplicates found
- Visibility for engineer and buyer questions, including in AI answers
- 06
Technology
- Architecture across products and integrations assessed
- Docs structure and findability reviewed
- Brand and product accuracy checked across AI tools
- 07
Professional Services
- Service, location and expert pages assessed for trust signals
- Insight content reviewed for depth and freshness
- Local and AI visibility for adviser searches
- 08
Education
- Course pages, archives and campus sites checked for crawl waste
- Programme visibility for applicant questions in Google and AI
- Multi-campus and hreflang setup reviewed
About the audit.
What is an SEO & AI Search Audit?
The SEO & AI Search Audit is a one-time, in-depth review of a website’s technical health, content, authority, competitors and visibility in Google and AI search. It is carried out by people rather than exported from a tool, and delivered as a written report, a prioritised fix register and a roadmap your team can act on.
How is it different from the free Search Authority Diagnostic?
The free diagnostic is a focused read of where you stand and what to do next. The audit is the full, paid analysis: every important page and template, your competitors, and a documented test of your AI search visibility, with evidence behind each finding.
Is the audit just an automated tool report?
No. We use crawlers and data tools to collect information, but people review every finding, check the evidence, remove false alarms and decide the priorities. Each issue in the fix register says what we found, why it matters and how to confirm it has been fixed.
How do you test AI search visibility?
We agree a fixed set of buyer questions with you, run each one on each AI search tool we cover, and record the tool, date, location, language, whether you were mentioned or cited, and which sources were used. Because AI answers vary, we repeat the runs and report the results as dated observations, not guarantees.
What do you need from us?
Read-only access to Google Search Console and Google Analytics, a list of your main competitors and markets, and a short call about your goals. Access to your CMS is optional and only needed for a deeper technical review.
How much does the audit cost, and how long does it take?
The SEO & AI Search Audit starts from $2,500 for a standard website and is delivered within 10 business days once access and scope are confirmed, followed by a 60-minute walkthrough. Large, multi-market or very large sites are quoted after scoping. If you start a Search Authority OS package within 60 days, the full audit fee is credited toward it.
Do you fix the issues too?
The audit is a one-time analysis and plan. You can implement it in-house: the fix register is written for developers and content teams, or we can implement it through our services or a Search Authority OS package.
Not sure you need the full audit yet?
Start with the free Search Authority Diagnostic. If you need to go deeper, we'll scope the audit from there.