Online stores
built to be found
and bought from.
E-commerce website design services from Reinforce Lab plan, design and build online stores that show up in Google with price, stock and ratings, make products easy to find, and get shoppers through checkout without friction. We build on WooCommerce by default, with product data, speed and accessibility built in from the start.
Found
- In search · price and stock shown
Checkout
- Fewer fields
- Total shown up front
- Guest checkout
- Payment options
- Order placed
Found · browse · checkout · order
What do our e-commerce website design services include?
Everything a store needs to be found, browsed and bought from, designed around your catalogue and your customers.
Categories & navigation
A catalogue structure that matches how customers shop and search.
Product pages
Clear photos, specs, prices, stock, delivery and returns: the answers that close the sale.
Search & filters
On-site search and filters that help shoppers, without flooding Google with filter URLs.
Cart & checkout
Fewer fields, costs shown up front, guest checkout and the payment methods customers expect.
Product data for Google
Merchant listings markup and Merchant Center feeds for price, stock, shipping and returns.
Fast pages
Category and product templates built to Google's Core Web Vitals thresholds.
Accessibility
Designed and tested to WCAG 2.2 level AA, with the European Accessibility Act in mind.
Integrations
Payments, shipping, tax, stock, ERP, email and analytics connected and tested.
E-commerce analytics
Funnel tracking from product view to purchase, so you can see where sales are lost.
Why do shoppers abandon their carts?
Most carts are abandoned. Many of the reasons are design problems you can fix. Baymard Institute's research shows where.
Average abandonment
The average documented cart abandonment rate, across 50 studies.
Extra costs too high
abandoned because shipping, tax or fees were too high.
Delivery too slow
left because delivery would take too long.
Didn't trust the site
didn't trust the site with their card details.
Forced to register
left because the site wanted them to create an account.
Checkout too long
abandoned because the checkout was too long or complicated.
An ideal checkout can be as short as 12 to 14 form elements. Baymard's benchmark puts the average US checkout at 23.48. That gap is where we start.
Source: Baymard Institute, Cart abandonment rate statistics (updated 22 September 2025; reasons exclude shoppers who were "just browsing")
How do products get found in Google?
Google can show price, availability, ratings, shipping and returns right in search results, when your store gives it the data.
Merchant listings
Product structured data on every page where customers can buy: price, stock, shipping and returns.
Merchant Center
Product data shared with Google through Merchant Center feeds, kept in sync with your store.
Controlled filters
Filter and sort URLs kept out of the crawl, so Google spends its time on the pages that sell.
Sources: Google, Product structured data · Best practices for ecommerce sites
How does an e-commerce project run?
Catalogue and checkout first: they decide whether the store sells.
Discover
Products, customers, margins, fulfilment and any existing store's data.
Structure
Categories, filters, URLs and templates, and a redirect map if you're moving.
Design
Product, category, cart and checkout designs, tested with real tasks.
Build & integrate
Store, payments, shipping, stock and feeds built and tested on staging.
Launch & improve
Go-live, monitoring, then checkout and conversion improvements.
What you get.
- Catalogue & URL plan: categories, filters and a redirect map for migrations.
- Store design: home, category, product, cart and checkout templates.
- Store build: WooCommerce set up with your products, payments, shipping and tax.
- Product data: merchant listings markup and a Merchant Center feed.
- Integrations: stock, ERP, email and analytics connected.
- Speed & accessibility report: Core Web Vitals and WCAG 2.2 AA checks.
- Training: adding products, running offers and managing orders.
- Launch support: monitoring and fixes after go-live.
Most lost sales happen at checkout, not in the design review.
A store can look beautiful and still lose most of its buyers between the cart and the confirmation page. Surprise costs, forced accounts and long forms do more damage than any colour choice. We design the checkout with the same care as the home page, and measure where shoppers drop out after launch.
Who are our online stores for?
Retail and B2B businesses selling online, from a focused catalogue to trade ordering with customer-specific pricing.
- 01
Pharmaceutical & Life Sciences
- Lab supplies and consumables stores for professional buyers
- Account-based pricing and approval workflows
- Regulated product information kept accurate
- 02
Healthcare
- Clinic and wellness product stores
- Clear product information and safe checkout
- Accessibility for every customer
- 03
B2B SaaS
- Self-serve plans, add-ons and upgrades
- Checkout connected to billing and CRM
- Pricing pages that convert without a sales call
- 04
E-commerce
- Category and product templates that rank
- Faster, shorter checkout
- Merchant listings and Merchant Center feeds
- 05
Manufacturing
- B2B ordering with customer-specific pricing
- Spare parts catalogues with search and filters
- Stores connected to ERP and stock levels
- 06
Technology
- Hardware, licences and accessories in one store
- Product comparisons and specifications
- Integrations with fulfilment and support
- 07
Professional Services
- Bookable packages and fixed-price services
- Online payment for courses and resources
- Invoicing and account integration
- 08
Education
- Course, event and resource stores
- Student and institution checkout options
- Accessible design for every learner
About e-commerce website design.
What do e-commerce website design services include?
E-commerce website design plans, designs and builds an online store: category and navigation structure, product pages, search and filters, cart and checkout, payments, shipping and tax, integrations with stock, ERP and email systems, product structured data, speed, accessibility and analytics, then launch and support.
Which platform should we use?
For most businesses already on WordPress, WooCommerce keeps your store, content and SEO in one place and avoids platform lock-in. If a hosted platform fits your catalogue, team or budget better, we will say so before any design work starts.
Why do shoppers abandon their carts?
Baymard Institute puts the average documented cart abandonment rate at 70.22%. Leaving aside people who were just browsing, the top reasons are extra costs such as shipping, tax and fees (40%), slow delivery (20%), not trusting the site with card details (19%), being forced to create an account (18%) and a long or complicated checkout (17%). Most of these can be fixed through design.
How do our products show up in Google?
Google can show price, availability, ratings, shipping and returns directly in results when product pages carry product structured data (merchant listings markup for pages where people can buy) and when product data is shared through Google Merchant Center feeds. We set up both, and keep filter pages from wasting Google’s crawl.
Does our store have to be accessible?
If you sell to consumers in the EU, the European Accessibility Act covers e-commerce services and has applied since 28 June 2025. We design and test to WCAG 2.2 level AA. This is not legal advice.
How much does an online store cost?
It depends on the size of the catalogue, the number of templates, integrations such as ERP, stock and shipping, and whether products are being migrated from another platform. After a discovery call you get a written scope and quote.
Where is your store losing sales?
The free Search Authority Diagnostic reviews your store's visibility in Google, its speed and its path to purchase, and shows what to fix first.