WordPress sites
built to rank
and convert.
WordPress website design services from Reinforce Lab plan, design and build fast, accessible WordPress sites that your team can edit and Google can crawl, with your search rankings protected through every redesign and migration. WordPress runs 40.2% of all websites; we make yours one that brings in qualified leads.
The build
- Plan
- Design
- Build
- Launch
Launch checks
- LCP ≤ 2.5 s
- INP ≤ 200 ms
- CLS ≤ 0.1
- WCAG 2.2 AA
- Redirect map
- Schema & SEO
yourdomain.com · ready to launch
What do our WordPress website design services include?
Everything from the first sitemap to the first month after launch, designed around how your buyers search and decide.
Goals, audience & sitemap
What the site must achieve, who it's for, and the pages and structure that get them there.
Wireframes & journeys
Page layouts and paths to enquiry, tested before any design polish.
Custom visual design
A design system built on your brand, not a theme with your logo on it.
WordPress development
Clean, reusable templates your team can edit without breaking the layout.
Content & copy
Page copy written for people and search, or your existing content moved and improved.
SEO foundations
Titles, headings, schema, internal links and sitemaps built in from the start.
Core Web Vitals
Fast loading, quick responses and stable layouts, checked against Google's thresholds.
Accessibility
Designed and tested to WCAG 2.2 level AA, so everyone can use the site.
Integrations
Forms, CRM, analytics, consent and marketing tools connected and tested.
WordPress share: W3Techs, Usage statistics of WordPress (40.2% of all websites, 25 September 2026)
What standards does every site meet?
Published standards, not opinions, so "done" means the same thing to you and to us.
Largest Contentful Paint
The main content loads within 2.5 seconds, Google's "good" threshold for loading.
Interaction to Next Paint
The page responds to clicks and taps in 200 milliseconds or less.
Cumulative Layout Shift
Nothing jumps around while the page loads: a layout shift score of 0.1 or less.
Accessibility is built to WCAG 2.2 level AA, the W3C's current guidelines. For businesses selling online to EU consumers, the European Accessibility Act has applied to e-commerce services since 28 June 2025.
Sources: Google, Web Vitals (75th percentile of page loads) · W3C, WCAG 2.2 · European Commission, European Accessibility Act. Not legal advice.
How do we redesign without losing your rankings?
Most redesigns that lose traffic lose it at launch, through changed URLs nobody mapped. We treat every redesign as a migration.
Inventory
Every URL with traffic, links or impressions, from crawls, Search Console and analytics.
Keep URLs
Pages that rank keep their addresses wherever possible.
Map redirects
Each changed URL mapped one-to-one to its closest new page with a permanent redirect.
Test on staging
Redirects, titles, schema, speed and forms checked before launch.
Monitor
Search Console, rankings and conversions watched daily after launch.
"Keep the redirects for as long as possible, generally at least 1 year."
Google Search Central, Site moves and migrations
Source: Google, Site moves with URL changes
How does a WordPress project run?
Clear stages, with your sign-off before each one moves on.
Discover
Goals, audience, competitors, current site and search data.
Plan & wireframe
Sitemap, page structure and wireframes, approved by you.
Design
Visual design and a design system for every template.
Build & test
Development, content, SEO, speed and accessibility testing on staging.
Launch & support
Go-live, monitoring, training and handover.
What you get.
- Sitemap & wireframes: the structure and layout of every page type.
- Design system: colours, type, components and page templates.
- WordPress build: editor-friendly templates and reusable blocks.
- SEO setup: titles, schema, sitemaps, internal links and analytics.
- Redirect map: every changed URL mapped and tested.
- Performance & accessibility report: Core Web Vitals and WCAG 2.2 AA checks.
- Training: so your team can publish and update with confidence.
- Launch support: monitoring and fixes in the weeks after go-live.
A beautiful site that loses its rankings is a failed redesign.
Design matters, but a new website is judged by what happens after launch: does it keep the traffic you had, load quickly, work for everyone and turn visitors into enquiries? We plan for those outcomes from the first meeting, and we'd rather keep a ranking URL than rename it for the sake of a tidier sitemap.
Who are our WordPress websites for?
B2B and specialist businesses whose website has to win search traffic and turn it into enquiries.
- 01
Pharmaceutical & Life Sciences
- Corporate, product and HCP sites with approval workflows
- Content governed by user roles and review steps
- Accessible design for patients and professionals
- 02
Healthcare
- Service, clinician and location pages patients can use easily
- Booking and enquiry forms that respect privacy
- WCAG 2.2 AA accessibility built in
- 03
B2B SaaS
- Marketing sites the growth team can edit daily
- Solution, integration and comparison page templates
- Forms and analytics wired to your CRM
- 04
E-commerce
- Brand and content sites alongside your store
- Fast category and landing-page templates
- Accessibility for EU e-commerce requirements
- 05
Manufacturing
- Product and application libraries that are easy to maintain
- Spec sheets, downloads and quote requests
- Multilingual sites for distributors and markets
- 06
Technology
- Fast, component-based sites for complex products
- Documentation and resource hubs
- Integrations with product and marketing tools
- 07
Professional Services
- Practice-area, people and insight templates
- Easy publishing for partners and experts
- Office and location pages for local search
- 08
Education
- Course and programme templates editors can manage
- Accessible design for every student
- Admissions forms connected to your systems
About WordPress website design.
What do WordPress website design services include?
A WordPress website design service plans, designs and builds a website on WordPress: discovery and sitemap, wireframes, visual design, content, development, SEO foundations, performance, accessibility, integrations with your CRM and analytics, testing and launch, plus training so your team can edit the site themselves.
Why build on WordPress?
WordPress runs 40.2% of all websites (W3Techs, September 2026), so it is well supported, flexible and not tied to one agency. Your team can update content without a developer, and the site can grow from a few pages to thousands.
Will a redesign hurt our rankings?
It can, if URLs change without a plan. We keep URLs wherever possible, map every changed URL to its closest new page with a permanent redirect, test everything on a staging site, and monitor Search Console after launch. Google recommends keeping redirects for as long as possible, generally at least a year.
How fast will the site be?
We build to Google’s Core Web Vitals: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less, and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of real visits. We check against these before launch and monitor them after.
Will the site be accessible?
We design and test to WCAG 2.2 level AA, the W3C’s current accessibility guidelines. If you sell to consumers online in the EU, the European Accessibility Act has applied to e-commerce services since 28 June 2025. This is not legal advice.
How much does a WordPress website cost?
It depends on the number of page templates, how much content needs writing or moving, the integrations you need and whether an existing site is being migrated. After a discovery call you get a written scope and quote.
Is your website helping you win business?
The free Search Authority Diagnostic reviews your site's speed, structure, search visibility and conversion paths, and shows what to fix first.